Advertising on Instagram is a fundamental investment in the social paid strategy of many companies. As a result, along with Facebook, it has positioned itself as the industry leader in average spending on advertising campaigns.

At IT Solution NYC, we have a team of experts in Instagram ads. We attach great importance to this channel, primarily because of its brand recognition and reach, mainly among the youngest. Its users are primarily between the ages of 18 and 24. In addition, it allows us to obtain results with lower costs than other means.

The difference is in the small details. That is why our work team constantly supervises the advertising campaigns on Instagram, from the beginning of creating the Instagram strategy and the fine-tuning and rigorous control to optimize these. In this way, we can get the best possible result from our campaigns.

The methodology applied to manage advertising on Instagram.

To correctly propose a good advertising strategy on Instagram to achieve the goal and the objectives set, we need a suitable methodology. In IT Solution NYC, we start with two clear points. First, we do an in-depth investigation of the client with the express purpose of defining their requirements, and then we conduct a buyer persona analysis.

With this information in hand, it’s time to plan into action for the goal we want to attain in conjunction with the objectives we’ve set. In this way, we will correctly plan the strategy without leaving the margins set in advance. Once we have the process, we start with the launch of the different campaigns for their subsequent monitoring. Likewise, just after launching and monitoring them, the analysis begins to extract the most relevant data and, of course, the continuous improvement that must be made to all campaigns.

Benefits of Advertising on Instagram

• Proximity to the ideal client
One of the fantastic features of Instagram is the ability to tell stories. In addition, with the multiplied reach, you will generate a closer relationship with the client.
• Increase engagement
Instagram is a network to generate lasting and lasting relationships. Therefore, by advertising on this platform, customer relations improve substantially.
• Improve Roi
The conversion rate improves considerably. As a result, advertising on Instagram is one of the most profitable strategies.
• Cheaper advertising
It is one of the most lucrative sites compared to others like LinkedIn.
• Measurable
Everything in the digital world can be quantified, and Instagram would not be any different. So, using data from your tool and some additional sources, we can extract all essential information.
• Know your buyer persona
Thanks to the data, we know how it behaves and our ideal client much better.