Digitalization? Nothing! A surprising number of small businesses still have no or only a rudimentary website. They also? Then you should take action and secure these advantages.
Advantages of investing in a good website
- A website draws customers’ attention to your company
Today, anyone who wants to buy something or is looking for a service provider often searches the Internet. Companies whose homepages are displayed on Google therefore have a better chance of attracting customers. And if you don’t have a professional website, you may lose customers to the competition.
In addition, satisfied customers can simply send friends and acquaintances a link to the company homepage if they want to recommend the company to others.
- Your company can be reached at any time via a website
Advertising campaigns only make a company’s information and messages available to the general public for a short period of time. A website is different: once it has been created, it can be accessed at any time. For example, customers can get information around the clock about when a store is open, what it has to offer or how best to get there.
Customers can also get rid of feedback and questions at any time. Because unlike by phone, a company can always be reached by email.
- A website offers space for comprehensive information
From the company’s history and services to references and pictures: companies have a lot to tell. However, space is limited for advertisements, radio spots or posters. On a website, on the other hand, companies can provide all information that is important to them. Especially in the case of products or services that require explanation, this offers the opportunity to present all the advantages of the offer in detail. This can also be done in thick glossy brochures or catalogs – but they are quickly outdated and therefore much more expensive.
- A good website makes your company look modern
For many customers, a company’s website is the first point of contact with a company. If you want to make a good first impression, you should have a well-maintained and contemporary online presence. If a company does not have a website or has a completely outdated website, this can put off customers.
- You can easily communicate new features via a website
In a company, nothing stays as it is for long. Whether new offers, changed contact persons or extended opening times: Customers can be informed about such innovations via the company’s website. If the page was created with a content management system such as WordPress, and entrepreneurs can even make simple text changes themselves. That saves the costs for a service provider.
- A website can be used as an additional sales channel
Anyone who integrates an online shop into their website creates a completely new sales channel for their products. This gives local dealers the opportunity to expand their catchment area, for example: They can also reach customers outside the region – or even worldwide – via the Internet.